Logic meets intuition.
I solve product puzzles by balancing structured logic with human intuition.
Untangle first.
Design second.
I don't just move pixels. I untangle complexity. My approach is rooted in the belief that great design must make sense before it looks good. I thrive on turning messy challenges into clear, strategic foundations.
Work across HealthTech emergencies, enterprise procurement, AI-assisted legal workflows, and communication platforms has shaped one consistent operating principle: the best answer is often to remove something, not add it.
I work research-first. I want to understand why users behave the way they do before I open Figma. And when I push back on a stakeholder request, I do it with task-time data and error rates, not opinions.
“Design is where logic meets empathy.”
Beyond the screen
grab a note and move it around ↓
Hands messy with colors and textures. My favourite way to step away from pixel-perfect.
Always stopping for a weird light or shadow. Beauty in the everyday details.
Nothing resets my brain like a new zip code. Different cultures, different perspectives.
Patience and quiet observation. Skills that come in handy when solving a design problem.
"Clarity is what remains after the unnecessary has been removed."
“Thoughtful products make complexity feel calm.”
My process is all about digging into the why before I ever touch the how. It's about building something that feels thoughtful, intentional, and most importantly, human.
Whether the brief is airtight or the challenge is a glorious mess, I bring the same rigour. Research first, decisions backed by data, and an obsession with clarity at every step.